Xiaomi is on fire – Makes over $1.5 Billion in five days

The annual Chinese 11.11 Shopping Festival is not only a fantastic opportunity for customers to shop for bargains Xiaomi, but it’s also a terrific time for manufacturers to submit their goods. One by one, major manufacturers will release their war reports.

Xiaomi’s official Weibo account reported this afternoon that as of 18:21:07 on November 5th, the company’s 11.11 (Double 11) omnichannel payment had surpassed 10 billion yuan ($1.56 billion). Although the Chinese 11.11 sale takes place on November 11th, many manufacturers start selling before the beginning of the month.

Xiaomi smartphones presently rank top on Jingdong’s buying list, according to sales rankings. Furthermore, its televisions, laptop computers, and other items are among the best-selling. The single category champion award has been given to a number of its goods. This demonstrates Xiaomi’s popularity in China.

Xiaomi’s internet business is performing well, much like its physical sales. According to Lu Weibing, Redmi’s general manager, the firm would focus more on the offline market in the future. Xiaomi’s new internal objective, according to him, is to establish 30,000 outlets in China’s county and township markets over the next 2-3 years.

At the same time, the company’s home shops will continue to expand in the future. Xiaomi Home, According to Lu Weibing, would take over the sales and servicing of Xiaomi cars in the future. According to the company’s original timeline, the mass manufacturing of its first automobile would begin in 2024.


Lu Weibing, a Xiaomi Group partner, president of China and the international department, and general manager of the Redmi brand spoke with us on Saturday. He said in the interview that Xiaomi CEO Lei Jun had set a definite objective for the team to become China’s number one smartphone brand in three years.

According to the most recent research for the third quarter of 2021, VIVO now dominates the Chinese market OPPO and Honor come in second and third, respectively. Xiaomi has climbed to fourth place.

According to Lu Weibing, China’s mobile phone market accounts for 70% of the offline market. As a result, they won’t be able to reach the top without a solid offline strategy. As a result, Xiaomi’s new retail strategy is built on 10,000 locations, with a goal of 30,000 in the next three years.

To put it another way, they are primarily concerned with the growth of a declining market. Furthermore, the firm will not set out to outperform its competitors. Xiaomi, on the other hand, will outpace all rivals, even Apple, since its objective is to be the first.

In the first few hours of the Diwali With Mi sale on Mi.com, the Big Billion Days 2019 sale on Flipkart, and the Great Indian Festival sale on Amazon, Xiaomi said it had sold over 1.5 million gadgets. The statistic has been dubbed a “record-breaking” figure by the firm. During the ongoing seasonal sales, the Chinese business has sold the bulk of smartphones, followed by numerous Mi ecosystem gadgets, accessories, and Mi TV models.

According to the firm, the cumulative sales record corresponds to almost 10 gadgets sold per second during the holiday sales launch Xiaomi has announced that its Mi and Redmi models made up five of the top ten best-selling smartphones during the Christmas season sales on Amazon and Flipkart.

Mi TVs, which began as the top two out of three best-selling smart TVs, are in a similar situation. In the wearable and security camera categories, the Mi Band variants and Mi Security Camera are said to have reached the top two spots out of three bestsellers, respectively.

Furthermore, Xiaomi claims that it’s Mi Air Purifier 2S is the best-selling air purifier on the market In a statement, Xiaomi India’s Raghu Reddy, Head of Categories and Online Sales, stated, “This year we unveiled various new Mi TVs, Redmi 8A, and great deals on Redmi Note 7 series, Redmi 7, Redmi 7A, and other devices.” “Our holiday sales have gotten off to a great start, with over 1.5 million gadgets sold across all online channels.

We are thrilled and humbled by the overwhelming support we’ve gotten from our customers and Mi Fans across India. We hope that these Xiaomi purchases bring everyone merry happiness.” the sales for Diwali With Mi, Big Billion Days 2019, and the Great Indian Festival are open till Friday, October 4th. To entice clients, they provide a variety of exchange offers and bank discounts.

Xiaomi’s internet business is just as robust as its offline market. According to Redmi’s general manager, Lu Weibing, the firm would focus more on the offline market in the future. Xiaomi’s new internal objective, he added, is to establish 30,000 outlets in the next four years, covering China’s county and township markets completely. At the same time, the company’s home store has a brighter future.

Xiaomi Home, according to Lu Weibing, will be in charge of Xiaomi’s automobile sales and services in the future. The first automobile is expected to enter widespread production in 2024, according to the prior timeline.

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